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Determinants of Social Commerce

In: Artificial Neural Networks and Structural Equation Modeling

Author

Listed:
  • Nadia A. Atshan

    (Management Technical College, Southern Technical University)

  • Gadaf Rexhepi

    (Southeast European University)

Abstract

There are many determinants of social commerce that have been touched upon in the literature. Thus, this chapter aims to shed light on the determinants of social trading, such as the theory of social presence, the theory of social support, the theory of innovation barriers, and the elaboration likelihood theory and commitment trust theory. This chapter describes several theories that strengthen consumers’ intentions and confidence in online commerce channels. Finally, discussion and conclusion will be described.

Suggested Citation

  • Nadia A. Atshan & Gadaf Rexhepi, 2022. "Determinants of Social Commerce," Springer Books, in: Alhamzah Alnoor & Khaw Khai Wah & Azizul Hassan (ed.), Artificial Neural Networks and Structural Equation Modeling, pages 23-35, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-6509-8_2
    DOI: 10.1007/978-981-19-6509-8_2
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