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Social Responsibility in Marketing

In: Artificial Neural Networks and Structural Equation Modeling

Author

Listed:
  • Yuvaraj Ganesan

    (Universiti Sains Malaysia, Graduate School of Business)

  • Abdullah Mohammed Sadaa

    (Universiti Sains Malaysia, Graduate School of Business)

  • Alyaa Abdulhussein Kareem

    (Universiti Sains Malaysia, School of Industrial Technology)

  • Ahmed Mohammad Aldegis

    (Universiti Sains Malaysia, Graduate School of Business)

  • Mohammed Alawi Al-Sakkaf

    (Universiti Sains Malaysia, Graduate School of Business)

Abstract

This chapter described the role of social responsibility in marketing activities. Social responsibility in marketing provides products and services that help the community environmentally, socially, and economically. Social trading companies must adhere to the concept of social responsibility by engaging in activities that provide benefits to society. Additionally, discussing and describing the role of social responsibility in marketing is an important issue that needs to be investigated. The definitions of corporate social responsibility and marketing, corporate social responsibility types, CSR in marketing, and CSR implementation in marketing are critical factors described in this chapter. Additionally, the Maignan model steps are to be followed to execute corporate social responsibility from a marketing standpoint as well properly.

Suggested Citation

  • Yuvaraj Ganesan & Abdullah Mohammed Sadaa & Alyaa Abdulhussein Kareem & Ahmed Mohammad Aldegis & Mohammed Alawi Al-Sakkaf, 2022. "Social Responsibility in Marketing," Springer Books, in: Alhamzah Alnoor & Khaw Khai Wah & Azizul Hassan (ed.), Artificial Neural Networks and Structural Equation Modeling, pages 293-311, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-6509-8_16
    DOI: 10.1007/978-981-19-6509-8_16
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