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Green Practices in Marketing

In: Artificial Neural Networks and Structural Equation Modeling

Author

Listed:
  • Ahmed Mahdi Abdulkareem

    (Al-Kunooze University College)

  • AlokKumar Chakrawal

    (Saurashtra University, Department of Commerce and Business Administration)

Abstract

This chapter aims to describe the role of green communication, openness, and altruism on customers’ intentions to purchase gen products. The theory of planned behavior and value-attitude-behavior cognitive hierarchy will be described in this chapter. In addition, many challenges and issues associated with green practices in social commerce will be addressed.

Suggested Citation

  • Ahmed Mahdi Abdulkareem & AlokKumar Chakrawal, 2022. "Green Practices in Marketing," Springer Books, in: Alhamzah Alnoor & Khaw Khai Wah & Azizul Hassan (ed.), Artificial Neural Networks and Structural Equation Modeling, pages 275-289, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-6509-8_15
    DOI: 10.1007/978-981-19-6509-8_15
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