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Mobile Payment Technology

In: Artificial Neural Networks and Structural Equation Modeling

Author

Listed:
  • Mohammed Faris

    (Universiti Sains Malaysia, School of Electrical and Electronic Engineering)

  • Mohd Nazri Mahmud

    (Universiti Sains Malaysia, School of Electrical and Electronic Engineering)

Abstract

Using mobile payment technology improves many tasks. Mobile payment technology has a high value due to the perceived benefit of such a technology. Adopting mobile payment technology increases purchasing convenience, improves customer satisfaction, and increases efficiency at checkout. However, the SEM and ANN literature has explored many of the determinants of mobile payment technology adoption such as mobile usefulness, price savings, and referent network size. This chapter contributes to describing the determinants of mobile payment and provides practitioners with insight into how to motivate customers to adopt mobile payment technology.

Suggested Citation

  • Mohammed Faris & Mohd Nazri Mahmud, 2022. "Mobile Payment Technology," Springer Books, in: Alhamzah Alnoor & Khaw Khai Wah & Azizul Hassan (ed.), Artificial Neural Networks and Structural Equation Modeling, pages 179-199, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-6509-8_11
    DOI: 10.1007/978-981-19-6509-8_11
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