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How Electronic Word of Mouth (eWOM) and Trust Affect Customers’ Intention

In: Artificial Neural Networks and Structural Equation Modeling

Author

Listed:
  • Raed Khamis Alharbi

    (Majmaah University, Department of Finance)

  • Ghufran Alsaker

    (Southern Technical University, Management Technical College)

  • Noor Azira Binti Rushar Haimi

    (Universiti Sains Malaysia, School of Management)

  • Alhamdi Mohammed

    (Universiti Teknologi MARA, Faculty of Accountancy)

Abstract

In the world of e-commerce, trust and eWOM are crucial. Though previous study has looked into the relationship between trust, eWOM, and purchasing intent, the factors that influence the formation of trust in e-commerce are mainly unknown. E-commerce is heavily influenced by customer trust and eWOM. Customer trust and eWOM are critical to the company’s success. This chapter seeks to provide insight and highlight the influence of trust and eWOM on social commerce by analyzing the impact of trust on social commerce and highlighting the most critical obstacles and issues that contribute to its diminishing performance. Furthermore, the complete analysis of how eWOM influences social commerce in this chapter will aid researchers and academics.

Suggested Citation

  • Raed Khamis Alharbi & Ghufran Alsaker & Noor Azira Binti Rushar Haimi & Alhamdi Mohammed, 2022. "How Electronic Word of Mouth (eWOM) and Trust Affect Customers’ Intention," Springer Books, in: Alhamzah Alnoor & Khaw Khai Wah & Azizul Hassan (ed.), Artificial Neural Networks and Structural Equation Modeling, pages 165-178, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-6509-8_10
    DOI: 10.1007/978-981-19-6509-8_10
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