IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-19-6418-3_5.html
   My bibliography  Save this book chapter

Innovative Sustainable Business Models: A New Way to Recover Beyond the Pandemic

In: Business and Management in Asia: Digital Innovation and Sustainability

Author

Listed:
  • Chengxiang Ma

    (Asian Institute of Technology)

  • Lakeesha K. Ransom

    (Asian Institute of Technology)

Abstract

The objective of this chapter is to discuss the establishment of an Innovative Sustainable Business Model (ISBM) within a southern Thai small village (Kiriwang) during the Covid-19 pandemic recovery. Since the end of 2019, the pandemic has greatly affected the Thai economy, particularly in the service and industry sectors and sustainability issues have long been a cause for concern. The ISBM in this research is described as corresponding with the current existing theoretical sustainable business model to capture the sustainable values from the systematic analysis of the current condition. The sustainable values are captured from four dimensions: value surplus, value absence, value destroyed, and value missed. Semi-structured interviews were conducted in Kiriwang Village in order to understand the dynamics of the community and business environments, and the findings were compared with similar cases that have already been undertaken in the other countries. Advanced digital technology provides an essential role in poverty alleviation. Digital technology provides a new alternative to improve the current economic condition and offers tools to ensure sustainable development in environmental protection and social responsibility. However, adapting the realistic condition with the cooperation of all stakeholders is the essential key to the success of the ISBM.

Suggested Citation

  • Chengxiang Ma & Lakeesha K. Ransom, 2023. "Innovative Sustainable Business Models: A New Way to Recover Beyond the Pandemic," Springer Books, in: Tobias Endress & Yuosre F. Badir (ed.), Business and Management in Asia: Digital Innovation and Sustainability, pages 67-92, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-6418-3_5
    DOI: 10.1007/978-981-19-6418-3_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-19-6418-3_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.