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Introduction

In: The Management of Continuous Product Development

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  • Wei Huang

    (Ritsumeikan University)

Abstract

This chapter discusses the research scope and key concepts of this book. The development of new products is considered an essential component of a company’s success. Since environmental changes profoundly influence this activity, such changes must be incorporated into companies’ products in order to ensure sustainable competitive advantage. With the continuation of development activities, companies are required to continuously adapt their products to changes in the external environment. In this chapter, issues regarding continuous development activities are clarified and a conceptual model for continuous product development is proposed.

Suggested Citation

  • Wei Huang, 2022. "Introduction," Springer Books, in: The Management of Continuous Product Development, chapter 0, pages 1-12, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-4679-0_1
    DOI: 10.1007/978-981-19-4679-0_1
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