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The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok

In: Modern Corporations and Strategies at Work

Author

Listed:
  • Xin Luo

    (2101 D, Altus House)

  • Naznin Tabassum

    (University of Derby)

  • Bhabani Shankar Nayak

    (University for the Creative Arts)

Abstract

Online shopping has grown exponentially in terms of the number of consumers and degree of enthusiasm from major Internet companies for this market. In practice, retailers are adopting new digital marketing strategies to provide customers with a new and faster shopping experience.

Suggested Citation

  • Xin Luo & Naznin Tabassum & Bhabani Shankar Nayak, 2022. "The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok," Springer Books, in: Bhabani Shankar Nayak & Naznin Tabassum (ed.), Modern Corporations and Strategies at Work, pages 73-91, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-4648-6_4
    DOI: 10.1007/978-981-19-4648-6_4
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