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Factors Influencing the Intention to Use Food Delivery Application (FDA): The Case Study of GoFood During COVID 19 Pandemic in Vietnam

In: Information Systems Research in Vietnam

Author

Listed:
  • Cuong Nguyen

    (Industrial University of Ho Chi Minh City)

  • Nhan Ha

    (Industrial University of Ho Chi Minh City)

  • Nhan Nguyen

    (FPT University)

Abstract

The study investigates the factors influencing customers’ intention to use the GoFood application in Vietnam. The research model adopts the components of The Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB). The sample size includes 295 respondents who are frequent customers of the GoFood application. The results show that 5 factors positively impact the intention to use the GoFood application: Subjective Norms (SN), Perceived Usefulness (PU), Perceived Ease of Use (PEU), Service Performance (SP) and Perceived Price Fairness (PPF). Subjective Norms (SN) are the most significant factor affecting the intention to use the GoFood application among Vietnamese consumers. The findings also provide some managerial implications for GoFood and other food delivery applications (FDAs) to serve customers efficiently in Vietnam.

Suggested Citation

  • Cuong Nguyen & Nhan Ha & Nhan Nguyen, 2023. "Factors Influencing the Intention to Use Food Delivery Application (FDA): The Case Study of GoFood During COVID 19 Pandemic in Vietnam," Springer Books, in: Nguyen Hoang Thuan & Duy Dang-Pham & Hoanh-Su Le & Tuan Q. Phan (ed.), Information Systems Research in Vietnam, pages 133-144, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-3804-7_9
    DOI: 10.1007/978-981-19-3804-7_9
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