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Introduction: Customer-Centric Retailing in Emerging Markets

In: Customer-Centricity in Organized Retailing

Author

Listed:
  • Manoj Kumar Dash

    (ABV-Indian Institute of Information Technology and Management)

  • Manash Kumar Sahu

    (ASBM University)

  • Jishnu Bhattacharyya

    (University of Nottingham Ningbo China)

  • Shivam Sakshi

    (VIT Business School, Vellore Institute of Technology)

Abstract

Customer-centricity, or putting your customer at the center of your strategy, has long been regarded as the “holy grail of retail marketing” (Latinovic & Chatterjee, MIT Sloan Management Review 60(4):0_1–0_2, 2019). Customer-centricity and its benefits have been debated for over 60 years (Shah et al., Journal of Service Research 9:113–124, 2006).

Suggested Citation

  • Manoj Kumar Dash & Manash Kumar Sahu & Jishnu Bhattacharyya & Shivam Sakshi, 2023. "Introduction: Customer-Centric Retailing in Emerging Markets," Springer Books, in: Customer-Centricity in Organized Retailing, chapter 0, pages 3-8, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-3593-0_1
    DOI: 10.1007/978-981-19-3593-0_1
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