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Digital Leadership and the Gig Economy

In: Sustainability in the Gig Economy

Author

Listed:
  • Mehreen Malik

    (National University of Sciences and Technology (NUST))

  • Muhammad Mustafa Raziq

    (National University of Sciences and Technology (NUST))

Abstract

Digitalization refers to the Fourth Industrial Revolution, and gig economy is its latest advancement. Digitalization is fast, ongoing and now arguably ubiquitous all over the world. The developed countries have embraced digitalization and are now reaping the benefits from it. The emerging economies, however, although have much potential, are far behind in this race and must embrace digitalization to compete with the growing demands of the Fourth Industrial Revolution. We argue that a key requirement for such transformation is leadership that encourages digitalization. Most of the digital leadership draws on the Western settings with theoretical development being influenced by Western cultures. Theoretically, it is equally paramount to study digitalization using the context of developing nations such as Pakistan. Digital leadership encouraging development of digital skills can lead such transformations better and in a more advanced and efficient manner.

Suggested Citation

  • Mehreen Malik & Muhammad Mustafa Raziq, 2022. "Digital Leadership and the Gig Economy," Springer Books, in: Ashish Gupta & Tavishi Tewary & Badri Narayanan Gopalakrishnan (ed.), Sustainability in the Gig Economy, pages 99-110, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-8406-7_7
    DOI: 10.1007/978-981-16-8406-7_7
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