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Section One Introduction: How and Why the COVID-19 Economic Crisis Occurred? A Customer Behavior-based Perspective

In: The Post-Pandemic Business Playbook

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  • Ofer Mintz

    (University of Technology Sydney)

Abstract

The pandemic caused customers to drastically shift their shopping behavior. This chapter provides a brief introduction into how and why the result of those shifts in behavior created a customer-driven economic recession. Further, this chapter discusses why it is important for firms to better understand their customers new behaviors and uses quotes from customers, executives, and consultants to elucidate the magnitude of the problem.

Suggested Citation

  • Ofer Mintz, 2021. "Section One Introduction: How and Why the COVID-19 Economic Crisis Occurred? A Customer Behavior-based Perspective," Springer Books, in: The Post-Pandemic Business Playbook, chapter 0, pages 15-18, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-5868-6_2
    DOI: 10.1007/978-981-16-5868-6_2
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