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Boom Then Bust at the George Hotel

In: Case Based Research in Tourism, Travel, Hospitality and Events

Author

Listed:
  • Eileen Aitken-Fox

    (Curtin University)

Abstract

This hypothetical case study provides an opportunity for students to explore and apply subject material related to cross-culturalCross culture issues in multinational corporations (MNC’s). The case requires students to analyse cross-culturalCross culture challenges resulting from the declining profitability of the George Hotel in Perth, Western Australia. At the recommendation of Regional Managing Director South East Asia, Hitoshi Son, the Tokyo headquartered Luxury Hotel Group (LHG) acquired the George in 2012. At the time, the impetus to invest was the prospering Western Australian mining industry, and a mixed post Global Financial Crisis (GFC) economy in Asia. Unfortunately, a combination of the now declining mining industry and increased competition has meant the George has failed to achieve the financial returns anticipated by Hitoshi. The case provides students the opportunity to examine academic theory pertinent to crosscultural communication, human resource management, conflict resolution, and negotiation, with a view to developing strategies to address the current challenges at the George.

Suggested Citation

  • Eileen Aitken-Fox, 2022. "Boom Then Bust at the George Hotel," Springer Books, in: Marianna Sigala & Anastasia Yeark & Rajka Presbury & Marcela Fang & Karen A. Smith (ed.), Case Based Research in Tourism, Travel, Hospitality and Events, chapter 0, pages 73-91, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-4671-3_5
    DOI: 10.1007/978-981-16-4671-3_5
    as

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