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Extraordinary (Memorable) Experiences in Events: The Case of Skylighter Fireworx, Australia

In: Case Based Research in Tourism, Travel, Hospitality and Events

Author

Listed:
  • Anastasia Yeark

    (Kaplan Business School)

  • John Powers

    (Kaplan Business School)

Abstract

The fireworks industry is an integral part of delivering extraordinary (memorable) experiences in any private and civic event. To provide such experiences, event businesses, large or small, must incorporate experience co-creation into every aspect of event design, planning and delivering by establishing a delicate balance between various stakeholders needs. The case of Skylighter Fireworx, Brisbane, Australia, provides students with thought-provoking insights into the showmanship approach taken in designing and delivering the Skylighter Experience nationally and globally. By using a storytelling approach, the case study uncovers various industry-specific aspects contributing to the success story of the Skylighter Fireworx in designing, delivering and co-creating extraordinary (memorable) experiences for its customers (Fig. 4.1). It also draws upon the recent challenges that the Skylighter Fireworx faced due to the recent bushfire crisis in the states of New South Wales and Queensland in 2019.

Suggested Citation

  • Anastasia Yeark & John Powers, 2022. "Extraordinary (Memorable) Experiences in Events: The Case of Skylighter Fireworx, Australia," Springer Books, in: Marianna Sigala & Anastasia Yeark & Rajka Presbury & Marcela Fang & Karen A. Smith (ed.), Case Based Research in Tourism, Travel, Hospitality and Events, chapter 0, pages 57-72, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-4671-3_4
    DOI: 10.1007/978-981-16-4671-3_4
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