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The Role of Strategic Stakeholder Groups in the Air Transport and Tourism Industries

In: Case Based Research in Tourism, Travel, Hospitality and Events

Author

Listed:
  • Bing Chan

    (BNU-HKBU United International College)

  • Sik Kwan Tai

    (BNU-HKBU United International College)

Abstract

This case study sheds light on the air transport industry and the key historical choices made by the industry strategic member groups. With this understanding, it is possible to identify strategic patterns and potential problems that could limit the implementation of new opportunities contributing to better business in the post-COVID19 era. The case study invites readers to make sense of the current state of the air transport industry and the broader business environment to help re-think the strategic direction and choices of air transport strategic member groups – to promote responsible travel and tourism. To achieve this aim, readers are asked to refer to the traditional air transport distribution channel structure and use Porter’s Five Forces model and the PESTEL framework for a more comprehensive assessment. A clear understanding of the air transport context is likely to result in a more thoughtful outline of suitable future-driven strategic choices and scenarios.

Suggested Citation

  • Bing Chan & Sik Kwan Tai, 2022. "The Role of Strategic Stakeholder Groups in the Air Transport and Tourism Industries," Springer Books, in: Marianna Sigala & Anastasia Yeark & Rajka Presbury & Marcela Fang & Karen A. Smith (ed.), Case Based Research in Tourism, Travel, Hospitality and Events, chapter 0, pages 379-397, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-4671-3_21
    DOI: 10.1007/978-981-16-4671-3_21
    as

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