IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-16-4671-3_20.html
   My bibliography  Save this book chapter

Learning from Strategic Failures: What Really Happened to AtlasGlobal Airlines?

In: Case Based Research in Tourism, Travel, Hospitality and Events

Author

Listed:
  • Tugba Gurcaylilar-Yenidogan

    (Akdeniz University)

  • Burcu Kantarcioglu

    (Antalya Bilim University)

Abstract

Historically, the aviation industry is full of airlines that went out of business. AtlasGlobal, once a prominent airline in Turkey, stopped its operations in 2020, which attracted a lot of interest in terms of what really happened to the company. The carrier went through repetitive patterns of experiences that resulted in hard-edged strategic changes. While unpredictable incidents compelled the airline to lead a change in the strategy process, the sudden drifts seemed to instigate the failure. The aim of this case study is to help readers understand what went wrong strategically with AtlasGlobal to develop strategic foresight. The case study provides information specific to AtlasGlobal’s corporate and business level strategies, along with the company brand positioning of the 19 years in business. The readers are invited to look through the strategic lens to determine the factors and strategic patterns that precipitated AtlasGlobal’s failure, and outline what other businesses can learn from the airline’s demise to improve their chances of success.

Suggested Citation

  • Tugba Gurcaylilar-Yenidogan & Burcu Kantarcioglu, 2022. "Learning from Strategic Failures: What Really Happened to AtlasGlobal Airlines?," Springer Books, in: Marianna Sigala & Anastasia Yeark & Rajka Presbury & Marcela Fang & Karen A. Smith (ed.), Case Based Research in Tourism, Travel, Hospitality and Events, chapter 0, pages 359-377, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-4671-3_20
    DOI: 10.1007/978-981-16-4671-3_20
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-16-4671-3_20. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.