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KASA Turkey: Solving a Strategy and Sales Issue While Keeping Core Values: An Intrepid Travel CASE STUDY

In: Case Based Research in Tourism, Travel, Hospitality and Events

Author

Listed:
  • Rachel Dodds

    (Ryerson University)

  • Michael Sadowski

    (Intrepid Travel)

Abstract

Intrepid Travel, a tour operator, faced deliberation of how to deal with decreasing numbers and revenue to Turkey; one of the company’s largest destinations. In the past, a successful public relations campaign brought people back to Nepal after the 2015 earthquake and this case debates whether a similar strategy would also work in Turkey. This case outlines the issues surrounding the two destinations as well as the implications that the company faces in a world of increasing risk to business. This case explores the value of sustainability as well as Stakeholder Theory and Rokeach’s Value theory. Teaching objectives include weighing the values of environmental versus political issues in business as well as addressing cultural bias and personal values in decision making.

Suggested Citation

  • Rachel Dodds & Michael Sadowski, 2022. "KASA Turkey: Solving a Strategy and Sales Issue While Keeping Core Values: An Intrepid Travel CASE STUDY," Springer Books, in: Marianna Sigala & Anastasia Yeark & Rajka Presbury & Marcela Fang & Karen A. Smith (ed.), Case Based Research in Tourism, Travel, Hospitality and Events, chapter 0, pages 279-293, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-4671-3_16
    DOI: 10.1007/978-981-16-4671-3_16
    as

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