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Is Trademark the First Sparring Partner of AI?

In: Patent Analytics

Author

Listed:
  • Jieun Kim

    (Hanyang University)

  • Buyong Jeong

    (Korean Intellectual Property Office)

  • Daejung Kim

    (Hankyong National University)

Abstract

The rapid growth of global trademark filing activities poses a great challenge to monitor, protect, and manage trademarks effectively. Recent developments in computer vision and natural language processing have significantly improved the performance of trademark similarity search resolving the complexity of trademarks with respect to their visual, aural, and conceptual features. This chapter reviews the state-of-the-art AI advancements and their implementation in the trademark domain. Finally, a use case guides how AI-powered trademark search tools incorporate brand protection and mitigate risks of infringements for global businesses.

Suggested Citation

  • Jieun Kim & Buyong Jeong & Daejung Kim, 2021. "Is Trademark the First Sparring Partner of AI?," Springer Books, in: Patent Analytics, chapter 0, pages 175-186, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2930-3_14
    DOI: 10.1007/978-981-16-2930-3_14
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