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Learn to Build Design Innovation Team: Samsung Versus LG

In: Patent Analytics

Author

Listed:
  • Jieun Kim

    (Hanyang University)

  • Buyong Jeong

    (Korean Intellectual Property Office)

  • Daejung Kim

    (Hankyong National University)

Abstract

For nearly 50 years, Samsung and LG Electronics have been in fierce competition to take the lead in the consumer electronics market. This chapter explores their competitive landscape using in-depth network analysis of co-inventors and the Locarno classifications in their design patents filed between 2014 and 2017 in Korea. This case study juxtaposes the clusters of design teams, product line-ups, and core inventors of both companies and examines their different product diversification strategies and collaboration patterns.

Suggested Citation

  • Jieun Kim & Buyong Jeong & Daejung Kim, 2021. "Learn to Build Design Innovation Team: Samsung Versus LG," Springer Books, in: Patent Analytics, chapter 0, pages 161-172, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2930-3_13
    DOI: 10.1007/978-981-16-2930-3_13
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