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The Future and Challenges of Applying Innovative Technologies in the Tourism and Hospitality Industry in Asia

In: Handbook of Technology Application in Tourism in Asia

Author

Listed:
  • Muhammad Saeed Meo

    (Othman Yeop Abdullah Graduate School of Business, Universiti Utara
    The Superior College)

  • Shamsa Kanwal

    (School of economics, Quaid-i-Azam University)

  • Shahzad Ali

    (The Superior College)

  • Mohd Zaini Abd Karim

    (Othman Yeop Abdullah Graduate School of Business, Universiti Utara)

  • Aamir Zamir Kamboh

    (The Superior College)

Abstract

Technological innovation is a major actor in the tourism and hospitality industry over the past few decades. Technology can reduce costs by replacing expensive human labor with innovative labor of technology itself. Innovative technology use boosts operational efficiency and improves customer services and experiences. This chapter aims to underpin the future challenges of using new technological innovations in Asia’s tourism and hospitality industry by answering the following questions: Will growing technological innovation flourish tourism and hospitality business in Asia? Can technology knit the Asian region with the rest of the world into a one-touch digital electronic marketplace? Would the use of new technology in the Asian tourism industry transmit world culture and infiltrate the conservative Asian ideas and tradition by eroding previous generations’ values? Can reduced travel costs harm Asian travel business by shifting the customers into Europe? What would be the impact of using increased technological innovation in tourism on the environment? These questions’ answers will show whether applying innovation in tourism changes the game rules and saturate the market.

Suggested Citation

  • Muhammad Saeed Meo & Shamsa Kanwal & Shahzad Ali & Mohd Zaini Abd Karim & Aamir Zamir Kamboh, 2022. "The Future and Challenges of Applying Innovative Technologies in the Tourism and Hospitality Industry in Asia," Springer Books, in: Azizul Hassan (ed.), Handbook of Technology Application in Tourism in Asia, chapter 58, pages 1287-1298, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2210-6_58
    DOI: 10.1007/978-981-16-2210-6_58
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