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Old Is Gold: Looking Back to Traditions, Languages and Arts

In: Future of Tourism in Asia

Author

Listed:
  • Shweta Chandra

    (Jamia Millia Islamia)

  • Syed Wali Khaled

    (Jamia Millia Islamia)

  • Rohan Bhalla

    (Jamia Millia Islamia)

Abstract

The popularity of a destination depends upon the offerings it makes to the tourists. The success and sustainability of a destination can be determined by analyzing the attitude of the people towards tourists and tourism. The chapter is written by citing recent example supporting the arguments of authors. Following are the take away: first, the influence of traditions, arts, languages clubbed as a culture image-making of destination; second, the attributes of a destination and their significance for some destinations; third, the psychological factors of locals towards tourism and tourists; finally, the importance of locals’ attitude towards tourist and how it creates destination image. The chapter affirms that the residents’ good attitude toward tourism and tourists will show pro-tourism behavior. The combination of positive influences from art, customs, and languages, as well as the positive attitude of the Indian people, would improve India’s image as a tourist destination. Old is gold and always will be, and it should not be sacrificed in the sake of progress and urbanization.

Suggested Citation

  • Shweta Chandra & Syed Wali Khaled & Rohan Bhalla, 2021. "Old Is Gold: Looking Back to Traditions, Languages and Arts," Springer Books, in: Anukrati Sharma & Azizul Hassan (ed.), Future of Tourism in Asia, chapter 0, pages 37-49, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-1669-3_3
    DOI: 10.1007/978-981-16-1669-3_3
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    Keywords

    traditions; languages; tourism; India;
    All these keywords.

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