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Emotional Branding for Tourist Destinations for the Future: A Review of ICT Tools

In: Future of Tourism in Asia

Author

Listed:
  • Amit Singh Rathore

    (Om Kothari Group of Educational Institutes)

  • Chetan Sharma

    (Om Kothari Institute of Management & Research)

Abstract

Tourism in India is a vital element of the Indian economy, and a huge number of people rely on it for a living. This study looks into promotional and marketing strategies that might assist our Indian tourist industry achieve better outcomes. Information and communication technology (ICT) has been used by a wide spectrum of organizations to improve operational competence, customer experience, and service quality. The Ministry of Tourism is cooperating with other ministries and agencies to promote tourism in India, according to the findings. ICT, which is a separate department inside the firm, is implementing a range of electronic services and marketing campaigns to attract customers and improve use. This will have a beneficial influence on India’s tourist sector, as well as the country’s general economy.

Suggested Citation

  • Amit Singh Rathore & Chetan Sharma, 2021. "Emotional Branding for Tourist Destinations for the Future: A Review of ICT Tools," Springer Books, in: Anukrati Sharma & Azizul Hassan (ed.), Future of Tourism in Asia, chapter 0, pages 177-200, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-1669-3_11
    DOI: 10.1007/978-981-16-1669-3_11
    as

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