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Institutional Arrangements and Inter-Organizational Governance in Services Companies

In: Services Marketing Issues in Emerging Economies

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  • Ramya Venkateswaran

    (Indian Institute of Management Calcutta)

Abstract

This chapter examines the topic of the institutional arrangement or inter-organizational governance form, or equivalently the “mode of entry” of services companies, which is a critical component of the entry strategy of a company into international markets. Classical theoretical approaches that have evolved from studies made in the context of manufacturing companies from developed economies are briefly summarized, along with theoretical adaptations for services firms, and some practical considerations of managers examined. The behavior of companies from emerging economies presents interesting paradoxes, and hence newer theories have been proposed, along with differing practical considerations. Entry mode data based on equity ownership in partial and full acquisitions, made by services companies entering from developed economies into other developed economies, and developed into emerging economies, is compared with that of companies from emerging economies entering into developed/emerging economies. The chapter concludes with recommendations on important factors to consider while making a systematic decision on institutional arrangements.

Suggested Citation

  • Ramya Venkateswaran, 2020. "Institutional Arrangements and Inter-Organizational Governance in Services Companies," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 119-132, Springer.
    • Handle: RePEc:spr:sprchp:978-981-15-8787-0_9
    DOI: 10.1007/978-981-15-8787-0_9
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