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Innovation of Internet Finance in the Era of Big Data

In: Handbook of Chinese Management

Author

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  • Liyuan Wang

    (Hebei Finance University)

Abstract

Big data has brought about changes in the times, and Internet financial innovation has emerged. Firstly, this section outlines the connotation of Internet finance and the definition of big data and then explains the relationship between big data and Internet finance. Secondly, it analyzes the development model of Internet finance innovation in the era of big data. It can be seen that data mining technology could be used to design innovative Internet financial products; we can also use big data technology to form a social business chain and achieve precise marketing, can build a new four-in-one business service model, can innovate risk control methods through big data mining technology, and build a private Internet banking model for inclusive financial services. The Internet financial innovations under the background of big data include the vertical search model of Internet financial service platform, crowdfunding, third-party payment, P2P online lending, and C2B model of Internet finance.

Suggested Citation

  • Liyuan Wang, 2023. "Innovation of Internet Finance in the Era of Big Data," Springer Books, in: Check-Teck Foo (ed.), Handbook of Chinese Management, chapter 19, pages 261-274, Springer.
    • Handle: RePEc:spr:sprchp:978-981-10-2459-7_45
    DOI: 10.1007/978-981-10-2459-7_45
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