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Online Financial Services Strategies for Commercial Banks in China

In: Handbook of Chinese Management

Author

Listed:
  • Guangli Zhang

    (Central University of Finance and Economics)

  • Ye Liu

    (Central University of Finance and Economics)

Abstract

The development of Internet-based financial products and services is challenging the managers of commercial banks in China. Promoting the transformation of commercial banks by offering digital products and services is an important issue. Employing the resource-based view (RBV), we analyze different strategies for large and small commercial banks to develop their own online financial services. We mainly study the cases of the Industrial and Commercial Bank of China and Baoshang Bank.

Suggested Citation

  • Guangli Zhang & Ye Liu, 2023. "Online Financial Services Strategies for Commercial Banks in China," Springer Books, in: Check-Teck Foo (ed.), Handbook of Chinese Management, chapter 10, pages 109-120, Springer.
    • Handle: RePEc:spr:sprchp:978-981-10-2459-7_10
    DOI: 10.1007/978-981-10-2459-7_10
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