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Comparative Behavioural Analysis of European Olive Oil Consumers

In: Advances in Stochastic Modelling and Data Analysis

Author

Listed:
  • Y. Siskos

    (Technical University of Crete, Decision Support Systems Laboratory)

  • E. Grigoroudis

    (Technical University of Crete, Decision Support Systems Laboratory)

  • N. F. Matsatsinis

    (Technical University of Crete, Decision Support Systems Laboratory)

  • G. Baourakis

    (Mediterranean Agronomic Institute of Chania)

  • F. Neguez

    (Mediterranean Agronomic Institute of Chania)

Abstract

This study presents an extensive use of several data analysis and preference analysis models on a marketing study of the olive oil product in two European countries : Greece and France. Alternative market penetration strategies are evaluated and recommended through advanced market simulation methods. Preferences and attitudes between Greek and French consumers are also examined.

Suggested Citation

  • Y. Siskos & E. Grigoroudis & N. F. Matsatsinis & G. Baourakis & F. Neguez, 1995. "Comparative Behavioural Analysis of European Olive Oil Consumers," Springer Books, in: Jacques Janssen & Christos H. Skiadas & Constantin Zopounidis (ed.), Advances in Stochastic Modelling and Data Analysis, pages 293-310, Springer.
    • Handle: RePEc:spr:sprchp:978-94-017-0663-6_18
    DOI: 10.1007/978-94-017-0663-6_18
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