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A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal

In: Strategic Management — New Rules for Old Europe

Author

Listed:
  • Christian Scholz
  • Joachim Zentes

Abstract

Europe viewed from the outside — a complete mystery? It certainly seems difficult and cumbersome to obtain a differentiated image of Europe. The evaluation of American Minister of Defence, Donald Rumsfeld, in early 2003 is legendary: “Now, you’re thinking of Europe as Germany and France. I don’t. I think that’s old Europe.” This perspective that associates Europe with being backward is particularly prevalent in the economic context. Writing in the Financial Times, Wolf (2005) stressed this negative vision with the following headline: “Outpaced: why are the big eurozone countries and Japan doing worse than English-speaking nations?”

Suggested Citation

  • Christian Scholz & Joachim Zentes, 2006. "A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal," Springer Books, in: Christian Scholz & Joachim Zentes (ed.), Strategic Management — New Rules for Old Europe, pages 273-301, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-9254-3_12
    DOI: 10.1007/978-3-8349-9254-3_12
    as

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