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Enhancing Value – IT as a Value Driver for the Company

In: Strategic IT Management

Author

Listed:
  • Dirk Buchta
  • Marcus Eul
  • Helmut Schulte-Croonenberg

Abstract

CRM, CAD, ERP – the world of IT is teeming with acronyms that promise considerable benefits for business operations. Yet managers themselves are usually only sure of one thing: these terms all involve huge costs. How can they find out which IT investments are worth the expense? This is one of the most widely-debated issues at congresses and in the IT press and also between IT managers and senior executives. And the answer is seductively simple: those IT investments that make the greatest contribution towards implementing the goals of the company at the lowest possible cost are the ones that make most economic sense. But which investments are we talking about?

Suggested Citation

  • Dirk Buchta & Marcus Eul & Helmut Schulte-Croonenberg, 2010. "Enhancing Value – IT as a Value Driver for the Company," Springer Books, in: Strategic IT Management, edition 3, chapter 0, pages 15-89, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-8823-2_2
    DOI: 10.1007/978-3-8349-8823-2_2
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