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Cruise Passenger Choice Behavior Analysis & Implications for Service Design

In: Cruise Management

Author

Listed:
  • Tim Martikke
  • Constanze Weisser

Abstract

Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an individual product or service. These implicit valuations can be used to create market models that estimate market share, revenue and profitability of new designs. The objective of this paper is to discuss the application of conjoint analysis for forecasting cruise passenger choice behavior and designing optimal cruise services.

Suggested Citation

  • Tim Martikke & Constanze Weisser, 2012. "Cruise Passenger Choice Behavior Analysis & Implications for Service Design," Springer Books, in: Alexis Papathanassis & Michael H. Breitner & Cornelia Schoen & Nadine Guhr (ed.), Cruise Management, chapter 1, pages 1-18, Springer.
  • Handle: RePEc:spr:sprchp:978-3-8349-7159-3_1
    DOI: 10.1007/978-3-8349-7159-3_1
    as

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