Experimentation Strategies and Technological Change

Zusammenfassung At the heart of every company’s ability to innovate lies a process of experimentation that enables the organization to create and refine its products and services. In fact, no product can be a product without it first having been an idea subsequently shaped through experimentation. Today, a major development project involves literally thousands of experiments, all with the same objective: to learn, through rounds of organized testing, whether the product concept or proposed technical solution holds promise for addressing a need or problem. The information derived from each round is then incorporated into the next set of experiments, until the final product ultimately results. In short, innovations do not arrive fully fledged but are nurtured—through an experimentation process that takes place in laboratories and development organizations.