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Handlungsorientiertes Rating von Krankenversicherern aus Kundensicht

In: Krankenversicherung im Rating

Author

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  • Torben Tietz

Abstract

Zusammenfassung Fast alle Unternehmen, auch Krankenversicherer, schreiben sich auf die Fahnen, kundenorientiert zu sein. Warum tun sie dies? Weil das Management daran glaubt, dass Kundenorientierung ein wesentlicher Erfolgsfaktor im Wettbewerb ist. Dass dies so ist, kann wir an vielen Beispielen aufgezeigt werden. Entsprechend sollte die Kundenorientierung bei dem Rating eines Unternehmens mit einbezogen werden.

Suggested Citation

  • Torben Tietz, 2012. "Handlungsorientiertes Rating von Krankenversicherern aus Kundensicht," Springer Books, in: Thomas Adolph & Oliver Everling & Marco Metzler (ed.), Krankenversicherung im Rating, edition 127, pages 3-19, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6649-0_1
    DOI: 10.1007/978-3-8349-6649-0_1
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