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Projekte der Produktinnovation bewerten und selektieren

In: Projektportfolio-Management

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  • Gerold Rüdrich

Abstract

Zusammenfassung In den Köpfen der Entwickler, Produktmanager, Arbeitsvorbereiter, Vertriebsmitarbeiter und Manager kursieren viele Geschäftsideen, wie man mit neuen Produkten das Wachstum des Unternehmens sichern könnte. Jeder versucht, seine Idee so überzeugend wie möglich zu präsentieren. Die einen argumentieren mit der bahnbrechenden innovativen Technologie, andere setzen auf Kosteneffizienz und wieder andere schwören auf den hohen Kundennutzen. Deshalb braucht ein Unternehmer oder leitender Angestellter ein transparentes standardisiertes Bewertungsverfahren, mit dem er mit hoher Treffsicherheit die besten Produktinnovationen erkennen kann. Hierfür hat sich in den Chefetagen die Portfolio-Methodik als sehr nützlich erwiesen.

Suggested Citation

  • Gerold Rüdrich, 2011. "Projekte der Produktinnovation bewerten und selektieren," Springer Books, in: Matthias Hirzel & Wolfgang Alter & Martin Sedlmayer (ed.), Projektportfolio-Management, edition 3, pages 99-106, Springer.
  • Handle: RePEc:spr:sprchp:978-3-8349-6639-1_7
    DOI: 10.1007/978-3-8349-6639-1_7
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