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Automotive business model

In: Business Model Management

Author

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  • Bernd W. Wirtz

Abstract

The Wolfsburg-based Volkswagen Group is Europe’s largest automobile manufacturer and one of the leading car manufacturers worldwide. Today, the corporation’s portfolio consists of nine brands from seven European countries as well as various service companies, particularly in the sectors of financial and insurance services. Nowadays the Volkswagen Group offers its vehicles in more than 150 countries.

Suggested Citation

  • Bernd W. Wirtz, 2011. "Automotive business model," Springer Books, in: Business Model Management, chapter 4, pages 293-305, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6566-0_19
    DOI: 10.1007/978-3-8349-6566-0_19
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