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Introduction

In: Business Model Management

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  • Bernd W. Wirtz

Abstract

In recent years, the development and design of business models have become increasingly important. Especially in business practices and in the economic press, the flashy but ambiguous term business model is often used. Here, business models are mainly connected to the creation of competitive advantages. Occasionally, the success of corporate activities is largely related to the management of business models.

Suggested Citation

  • Bernd W. Wirtz, 2011. "Introduction," Springer Books, in: Business Model Management, chapter 1, pages 3-5, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6566-0_1
    DOI: 10.1007/978-3-8349-6566-0_1
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