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Diversity Management bei Deutsche Lufthansa AG

In: Handbuch Strategisches Personalmanagement

Author

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  • Monika Rühl

Abstract

Zusammenfassung Die Unternehmensstrategie der Deutschen Lufthansa fußt auf dem gleichseitigen Dreieck, in dem Kunden, Mitarbeitende und Anteilseigner gleich bedeutende Stakeholder darstellen. Aktionäre erhalten dann eine hohe Rendite ihres eingesetzten Kapitals, wenn zufriedene Kunden möglichst oft Lufthansa-Produkte beziehen. Dies ist dann wahrscheinlich, wenn motivierte Mitarbeiter1 einen guten Service erbringen. Inwieweit dies auch mit einem inkludierenden Diversity Management zusammenhängt, soll der folgende Aufsatz darlegen.

Suggested Citation

  • Monika Rühl, 2011. "Diversity Management bei Deutsche Lufthansa AG," Springer Books, in: Ruth Stock-Homburg & Birgitta Wolff (ed.), Handbuch Strategisches Personalmanagement, chapter 22, pages 423-440, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6549-3_22
    DOI: 10.1007/978-3-8349-6549-3_22
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