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Market Assessment: The Choice of Location Method

In: Implementing International Services

Author

Listed:
  • Ute Reuter

    (Universität Stuttgart)

  • Wolfgang Burr

    (Universität Stuttgart)

Abstract

Zusammenfassung The decision to expand internationally is far-reaching for industrial and services companies alike. Thorough background research of different internationalization factors such as general infrastructural conditions, political situation, security, living standards, macro- and microeconomic prerequisites, the ICT-infrastructure, existing labor pool, and many other presumably very important factors seems to be inevitable at first glance. Such a thorough and widespread background research takes a lot of time to conduct and results in a vast and normally quite unstructured information overflow. Without a clear structuring of the generated information, it is difficult to reach a substantial and well-based decision.

Suggested Citation

  • Ute Reuter & Wolfgang Burr, 2011. "Market Assessment: The Choice of Location Method," Springer Books, in: Tilo Böhmann & Wolfgang Burr & Thomas Herrmann & Helmut Krcmar (ed.), Implementing International Services, chapter 0, pages 121-138, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6445-8_7
    DOI: 10.1007/978-3-8349-6445-8_7
    as

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