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The MARIS Toolkit in a Nutshell

In: Implementing International Services

Author

Listed:
  • Sandra Bennewitz

    (Landeshauptstadt Erfurt Stadtverwaltung Amt für Bildung)

  • Tilo Böhmann

    (Universität Hamburg)

  • Wolfgang Burr

    (Universität Stuttgart)

  • Thomas Herrmann

    (Ruhr-University of Bochum)

  • Helmut Krcmar

    (Technische Universität München)

  • Michael Prilla

    (Ruhr-University of Bochum)

  • Ute Reuter

    (Universität Stuttgart)

  • Michael Schermann

    (Technische Universität München)

Abstract

Zusammenfassung The internationalization of services is often not an option but a necessity for providers of services (Lommelen/Matthyssens, 2004). Particularly, customers with global business operations require their service providers to ‘follow’ them into new international markets or bid for service contracts on an international scale. Some customers also manage their service providers on an international scale, demanding of their providers to implement the same management processes and meet the same performance standards across all countries (Javalgi/ Martin, 2007).

Suggested Citation

  • Sandra Bennewitz & Tilo Böhmann & Wolfgang Burr & Thomas Herrmann & Helmut Krcmar & Michael Prilla & Ute Reuter & Michael Schermann, 2011. "The MARIS Toolkit in a Nutshell," Springer Books, in: Tilo Böhmann & Wolfgang Burr & Thomas Herrmann & Helmut Krcmar (ed.), Implementing International Services, chapter 0, pages 35-61, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6445-8_3
    DOI: 10.1007/978-3-8349-6445-8_3
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