IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-8349-6445-8_22.html
   My bibliography  Save this book chapter

Engineering, Sales, and Delivery of Modular Value Bundles: A Framework for Configurative Modeling

In: Implementing International Services

Author

Listed:
  • Jörg Becker

    (Westfälische Wilhelms-Universität Münster)

  • Daniel Beverungen

    (Westfälische Wilhelms-Universität Münster)

  • Ralf Knackstedt

    (Westfälische Wilhelms-Universität Münster)

  • Armin Stein

    (Westfälische Wilhelms-Universität Münster)

Abstract

Zusammenfassung The increasing dominance of the service sector (OECD, 2005) further amplifies the need for traditional physical goods suppliers to develop and provide integrated value bundles for their customers. Often, the value of such an integrated solution – consisting of product and service components – is (perceived) higher than the added value of the separate product and service components. From the customer's point of view outcomes of value bundles can be tangible and/or intangible (Vargo/Lusch, 2004). While customers are supposed to perceive the delivered value proposition as an inseparable solution, manufacturers and service providers need to coordinate their distinct products, services, business processes, and resources in order to effectively and efficiently deliver an integrated value proposition. Therefore, service systems require executing traditional manufacturing processes, which aim at providing physical goods of value for customers, as well as service processes, which due to their very nature are conducted in cooperation with the customer (Sampson/Froehle, 2006; Fitzsimmons/ Fitzsimmons, 2001; Tuli et al., 2007).

Suggested Citation

  • Jörg Becker & Daniel Beverungen & Ralf Knackstedt & Armin Stein, 2011. "Engineering, Sales, and Delivery of Modular Value Bundles: A Framework for Configurative Modeling," Springer Books, in: Tilo Böhmann & Wolfgang Burr & Thomas Herrmann & Helmut Krcmar (ed.), Implementing International Services, chapter 0, pages 399-424, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6445-8_22
    DOI: 10.1007/978-3-8349-6445-8_22
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-8349-6445-8_22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.