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Schritt: Das Vorspiel – So kommen Sie in den Besuchsplan Ihres Kunden

In: Erfolgreich akquirieren auf Messen

Author

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  • Dirk Kreuter

Abstract

Zusammenfassung Sie sind nicht der Einzige, der seinen Messeauftritt genauestens im Voraus plant. Ihre potenziellen Standbesucher und Kunden tun es auch. Niemand kann es sich heute noch leisten, Zeit zu verschwenden und einen Tag lang planlos über die Messe zu bummeln. Unternehmen sparen an allen Ecken und Enden und erwarten von ihren Mitarbeitern, dass sie ihre Zeit auf der Messe effektiv nutzen. Nicht nur im Verkauf, sondern auch, wenn sie im Einkauf unterwegs sind.

Suggested Citation

  • Dirk Kreuter, 2010. "Schritt: Das Vorspiel – So kommen Sie in den Besuchsplan Ihres Kunden," Springer Books, in: Erfolgreich akquirieren auf Messen, edition 3, chapter 3, pages 62-69, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6365-9_4
    DOI: 10.1007/978-3-8349-6365-9_4
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