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Einleitung – Dabei sein ist nicht alles

In: Erfolgreich akquirieren auf Messen

Author

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  • Dirk Kreuter

Abstract

Zusammenfassung Warum stellt Ihr Unternehmen auf einer Messe aus? Wenn ich diese Frage Vertriebsleuten stelle, höre ich meist die Antwort: „Weil unsere Konkurrenten auch dort sind!“ Das ist ein guter Grund! Man hat Zeit, sich zu treffen, und kann bei einem Gläschen Sekt ein bisschen plaudern.

Suggested Citation

  • Dirk Kreuter, 2010. "Einleitung – Dabei sein ist nicht alles," Springer Books, in: Erfolgreich akquirieren auf Messen, edition 3, pages 13-15, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6365-9_1
    DOI: 10.1007/978-3-8349-6365-9_1
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