IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-8349-6344-4_5.html
   My bibliography  Save this book chapter

Retail Revenue Management

In: European Retail Research

Author

Listed:
  • Andreas Mild

    (Vienna University of Economics and Business)

  • Martin Natter

    (University of Frankfurt)

  • Thomas Reutterer

    (Vienna University of Economics and Business)

  • Alfred Taudes

    (Vienna University of Economics and Business)

  • Jürgen Wöckl

    (Vienna University of Economics and Business)

Abstract

This work surveys decision support systems that use sales and shopping basket data to suggest regular and promotional price changes in order to improve profit and turnover in retailing (socalled retail revenue management [RRM] systems). Starting with a demonstration of the impact of pricing on profit, we critically assess the pricing methods currently used in retailing and from this basis show the potential for improvement using retail revenue management systems. Furthermore, we classify the different types of pricing problems and describe the methods that are used in retail revenue management. Finally, we discuss the pricing process of retail revenue management systems and report the benefits of such systems typically observed in practice.

Suggested Citation

  • Andreas Mild & Martin Natter & Thomas Reutterer & Alfred Taudes & Jürgen Wöckl, 2009. "Retail Revenue Management," Springer Books, in: Peter Schnedlitz & Dirk Morschett & Thomas Rudolph & Hanna Schramm-Klein & Bernhard Swoboda (ed.), European Retail Research, pages 89-106, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6344-4_5
    DOI: 10.1007/978-3-8349-6344-4_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-8349-6344-4_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.