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The GS1 Databar and Its Future Application - Results from a Delphi Study

In: European Retail Research

Author

Listed:
  • Herbert W. Kotzab

    (Copenhagen Business School)

  • Christoph Teller

    (University of Stirling)

  • Heidrun R. Girz

Abstract

The evolution of barcode systems will enter a new stage in 2010. The GS1 DataBar will complement and consequently replace the existing EAN/UPC standards. This paper elaborates on the main conceptual differences between these two barcode generations and discusses evolving potentials of the GS1 DataBar. Based on that, results from a Delphi study are presented comprising the notions of 15 experts who represent different partners of grocery supply chains. The results from two Delphi rounds show that the respondents see an extraordinary importance of this new barcode generation for the collaboration between supply chain partners. This standard is also seen to facilitate instore-logistics processes with respect to bulk fresh food products.

Suggested Citation

  • Herbert W. Kotzab & Christoph Teller & Heidrun R. Girz, 2009. "The GS1 Databar and Its Future Application - Results from a Delphi Study," Springer Books, in: Peter Schnedlitz & Dirk Morschett & Thomas Rudolph & Hanna Schramm-Klein & Bernhard Swoboda (ed.), European Retail Research, pages 77-88, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6344-4_4
    DOI: 10.1007/978-3-8349-6344-4_4
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