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Strategieentwicklung im Electronic Business

In: Electronic Business

Author

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  • Bernd W. Wirtz

    (DHV Speyer)

Abstract

Zusammenfassung Das E-Business ist von schnelllebigen Innovationszyklen geprägt, die besondere Herausforderungen an die in diesem Feld tätigen Unternehmen stellen. Für das Überleben der Unternehmen im E-Business müssen diese eine hohe Anpassungsfähigkeit aufweisen. Insbesondere müssen sie dabei fähig sein, auf neue Anforderungen nachhaltig und gezielt zu reagieren und sich abzeichnende Entwicklungen frühzeitig zu erkennen.

Suggested Citation

  • Bernd W. Wirtz, 2010. "Strategieentwicklung im Electronic Business," Springer Books, in: Electronic Business, edition 3, chapter 3, pages 159-194, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6336-9_7
    DOI: 10.1007/978-3-8349-6336-9_7
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