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Luxury Brands from a Psychoanalytic Perspective

In: Luxury Marketing

Author

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  • Taro Koyama

Abstract

Zusammenfassung What is the difference between luxury brands and commodity goods? Luxury brands improve quality of life because they are the fruits of elaborate design projects that require time and money. In order to improve the quality of life, one must distinguish what the goods do for the person from what that person does with them. Goods do various things for people and various states of being can be realized by goods.

Suggested Citation

  • Taro Koyama, 2013. "Luxury Brands from a Psychoanalytic Perspective," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 6, pages 103-118, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4399-6_6
    DOI: 10.1007/978-3-8349-4399-6_6
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