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Counterfeiting of Luxury Brands: Opportunity beyond the Threat

In: Luxury Marketing

Author

Listed:
  • Silvia Grappi
  • Ilaria Baghi

    (Dipartimento di Comunicazione eEconomia)

  • Bernardo Balboni
  • Veronica Gabrielli

    (Dipartimento di Comunicazione eEconomia)

Abstract

Zusammenfassung Luxury has traditionally been associated with exclusivity, status and quality. During the seventeenth century, luxury was found in extraordinary commodities, such as rare pearls, perfumes, and spices from the Caribbean. During the nineteenth, with the rise of world trade, the concept of luxury became attached to the products of great craftsmen: ChristianDior, Louis Vuitton, Gucci. More recently, in the industrialized world, luxury has increasingly been perceived in terms of the brand: carefully crafted symbols which go beyond the material to invoke a world of dreams, images and signs [5].

Suggested Citation

  • Silvia Grappi & Ilaria Baghi & Bernardo Balboni & Veronica Gabrielli, 2013. "Counterfeiting of Luxury Brands: Opportunity beyond the Threat," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 17, pages 295-315, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4399-6_17
    DOI: 10.1007/978-3-8349-4399-6_17
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