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Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs

In: Luxury Marketing

Author

Listed:
  • Wolfgang Fritz
  • Wencke Gülow

Abstract

Zusammenfassung Price competition in the retail industry, notably in Germany, has reached enormous dimensions. Large retail companies counteract decreasing market shares and aggressive pricing of discounters with spectacular sales promotions [20]. According to Horx (1995) [27], this process is embedded in a „recession culture” which originated in the 1990s.

Suggested Citation

  • Wolfgang Fritz & Wencke Gülow, 2013. "Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 11, pages 187-205, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4399-6_11
    DOI: 10.1007/978-3-8349-4399-6_11
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