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German Enterprises Go to a Country They Never Really Left: Understanding Russians’ Call for Cultural Sensitiveness and Germans’ Economic Success

In: Doomed to Internationalization and Modernization of Corporate Culture

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  • Ghenadie Anghel

Abstract

In accordance with the objective of this dissertation to investigate, under conditions of a globalized economy, the phenomenon of corporate cultural self-interrogation and modernization within international enterprises through the cultural profile of German subsidiaries in Russia, Chapter 4 is designed to analyze the host-country environment as a factor of socio-cultural influence. The current chapter aims to examine Russian national characteristics and the historic dimension of German-Russian cultural and economic relations in order to explain the challenges of global-local adaptation of German firms and adjustment of corporate culture within Russian subsidiaries.

Suggested Citation

  • Ghenadie Anghel, 2012. "German Enterprises Go to a Country They Never Really Left: Understanding Russians’ Call for Cultural Sensitiveness and Germans’ Economic Success," Springer Books, in: Doomed to Internationalization and Modernization of Corporate Culture, chapter 0, pages 94-120, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-3498-7_5
    DOI: 10.1007/978-3-8349-3498-7_5
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