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Combining Exploitation and Exploration Through Crowdsourcing: The Case of Starbucks

In: Information Systems: Crossroads for Organization, Management, Accounting and Engineering

Author

Listed:
  • Francesca Cabiddu

    (University of Cagliari)

  • Manuel Castriotta

    (University of Cagliari)

  • Maria Chiara Guardo

    (University of Cagliari)

  • Paola Floreddu

    (University of Cagliari)

  • Daniela Pettinao

    (University of Cagliari)

Abstract

In this paper, we explore the concept of crowdsourcing as a driver of the ambidexterity innovations capabilities and as a strategic tool to combine exploitation and exploration strategies in the innovation generation process. In doing so, we focus on the case of Starbucks Corporation, an international coffee and coffeehouse chain considered the largest coffeehouse company in the world.

Suggested Citation

  • Francesca Cabiddu & Manuel Castriotta & Maria Chiara Guardo & Paola Floreddu & Daniela Pettinao, 2012. "Combining Exploitation and Exploration Through Crowdsourcing: The Case of Starbucks," Springer Books, in: Marco De Marco & Dov Te'eni & Valentina Albano & Stefano Za (ed.), Information Systems: Crossroads for Organization, Management, Accounting and Engineering, edition 127, pages 359-366, Springer.
    • Handle: RePEc:spr:sprchp:978-3-7908-2789-7_40
    DOI: 10.1007/978-3-7908-2789-7_40
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