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How to Exploit Data Mining Without Becoming Aware of it

In: Information Systems: People, Organizations, Institutions, and Technologies

Author

Listed:
  • N. Ciaramella

    (Noesis s.r.l.)

  • A. Albano

    (Università di Pisa)

Abstract

Data mining has proved to be a valuable tool in discovering non-obvious information from a large collection of data, however in the business world is not as widely used as it could be. Common reasons include the following: (1) Data mining process requires an unbounded rationality; (2) potential end users may not be available to inform developers on what problems they are interested in or what their requirements might be; (3) high costs in the use of dating mining experts; (4) the actual result of data mining may be irrelevant or simply cannot be used. The paper presents a methodology and a system to facilitate the use of data mining in business contexts using the following approach: many models are automatically generated and stored in a database; when the end users specify some features of the model they are looking for, a search engine then retrieves any relevant models.

Suggested Citation

  • N. Ciaramella & A. Albano, 2009. "How to Exploit Data Mining Without Becoming Aware of it," Springer Books, in: Alessandro D'Atri & Domenico Saccà (ed.), Information Systems: People, Organizations, Institutions, and Technologies, pages 203-210, Springer.
    • Handle: RePEc:spr:sprchp:978-3-7908-2148-2_24
    DOI: 10.1007/978-3-7908-2148-2_24
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