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Individual Adoption of Convergent Mobile Technologies In Italy

In: Interdisciplinary Aspects of Information Systems Studies

Author

Listed:
  • S. Basaglia

    (Università Bocconi)

  • L. Caporarello

    (Università Bocconi)

  • M. Magni

    (Università Bocconi)

  • F. Pennarola

    (Università Bocconi)

Abstract

The present study integrates the technology acceptance and convergence streams of research to develop and test a model of individual adoption of convergent mobile technologies. Adopting structural equation modeling, we hypothesize that relative advantage, effort expectancy, social influence and facilitating conditions affect directly individual attitude and, indirectly the intention to use convergent mobile technologies. The model explains a highly significant 53.2% of the variance for individual attitude, while individual attitude accounts for 33.9% of the variance in behavioral intention.

Suggested Citation

  • S. Basaglia & L. Caporarello & M. Magni & F. Pennarola, 2008. "Individual Adoption of Convergent Mobile Technologies In Italy," Springer Books, in: Interdisciplinary Aspects of Information Systems Studies, pages 63-69, Springer.
    • Handle: RePEc:spr:sprchp:978-3-7908-2010-2_9
    DOI: 10.1007/978-3-7908-2010-2_9
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